VIVONET INC | Vancouver, B.C.
Customer Engagement Strategist and Online Community Manager
September 2010 – April 2011
Developed and implemented the company’s customer communications strategy, moving from no communication with our 1,500 customers, to regular communications in congratulatory, support, education and company updates.
Responsible for the creation and deployment of all customer-facing communications materials.
Accountable for all social media and online marketing initiatives.
Point person for liaising with Public Relations agency.
CURVE COMMUNICATIONS | Vancouver, B.C.
Consultant, Client Services
February 2010 – September 2010
Created and launched the agency’s social media and online marketing division, offering SEO, SEM, SMM, social media, and online brand management for clients. The only agency staff member of this division, responsible for carrying out any and all tasks relating to online marketing.
Responsible for all clients’ social media and online marketing initiatives: from planning the strategy and proposing to the client, to execution of strategy and reporting. This includes everything from managing brand presences on social networks, to website audits for SEO, e-marketing campaign creation and deployment, PPC campaign placement and multi channel organic search engine optimization.
Successfully pitched various clients to media outlets (on and offline), garnering press exposure. Reported to clients and calculated ad value of press.
Managed several different clients as the primary agency contact. This included reporting to clients, answering their queries and managing client expectations.
DIVINA COMMUNICATIONS | Vancouver, B.C.
Marketing Director & Founder
October 2008 – February 2010
Created, executed and managed public relations and marketing strategies for several clients.
Managed clients social media and online brand management strategies. Optimized websites for search engine visibility.
Developed and executed public relations plans (including press release development, launch and press follow-up). Secured exposure in mainstream media.
Content creation for various clients: website copy, printed materials, design & layout, brand development, and online community materials (such as e-newsletters, blog posts, etc.).
DREAMBANK | Vancouver, B.C.
Marketing, PR & Online Community Manager
October 2008 – February 2010
Primary public relations strategist and contact for all traditional and digital media: developed comprehensive media rollouts including guerilla marketing. Secured interviews and coverage in national and international media.
Managed all aspects of social media and online brand presence including Facebook, Twitter, Flickr, and the DreamBank online community.
Responsible for creation and deployment of all online content (copy and design) including e-newsletter, web copy, customer service inquiries.
August 2007 – January 2008
Developed and managed marketing tools and collateral for clients’ media kits, web content and product brochures as well as presentations for speaking engagements.
Led media blitzes: developed and distributed targeted press releases, managed media inquiries.
Organized and deployed market research ranging from target audience research to market competition analysis and developing brand management strategy.
RENDEZVOUS CLUB | Vancouver, BC
Public Relations and Marketing Consultant
June 2007 – January 2008
Researched and implemented re-branding strategy to increase market value prior to sale of business.
Developed creative print and online marketing collateral.
Hosted and facilitated events for singles: research and event planning, marketing strategy and implementation, customer feedback tracking and analysis.
